Being in a social network is no longer enough: being listed is the new thing.
We came from push content in web 1.0 and power to the user in 2.0. With ‘lists’ we’re kinda going back to the content phase. With the rapid growth of useless information the user is urging to find relative content. Try to find: Dolly (Parton) on Google and you’ll be able to search for years through the 21 million results. Do the same at Delicious.com and you will not only have less results (only 4,000+) you will also be able to downsize those results by sharpening the search by adding tags. Users are getting fed up with search even though they don’t want anything else. As using Semantic Search does make it easier to find better results users are not finding their way to these engines since they require some basic knowledge and –mind you– will power to find what you want.