Online communication is focused on getting people to click, participate and –in the end– buy our product. With this old school approach we fail to use the knowledge on click behavior. This click behavior makes the online user leaving a digital footprint which is larger than life, countable and reliable. I call it the Avatar Effect.
So what is the Avatar Effect and how can we use it?
To answer the last question first; how can we use it? Officially we can’t but for sure bright people can build in tracking systems, secret click counts, by-passes and hacks to research and use this ending source of information.
I even used it once in a silly little DM mailing to potential clients in the fashion industry. They received a DVD with a promo on how to become a better and stronger brand in 6 essential questions. The last screen was built to send us a hidden message notifying our sales manager that this client was watching the DVD. Only because we were the answer to that last question. Six out of the ten we called invited Artmiks for a talk.