I gave a 5 minute update at one of the IPAN (Interactive Professionals Association Netherlands) evenings. The evening –led by Jacqueline Smit (Microsoft)– was about the continuous conflict between online and traditional agencies.
To explain the situation I introduced the New Human. The New Human is NOT hanging in front of a TV watching a continuous stream of mindless soaps. The Old Human has evolved.
You can clearly recognize four characteristics of the New Human in the following four leading web concepts.