Products that are ‘free’ or ‘gratis’ have no value to the consumer. It’s a trial, a one-off that is not interesting, not appealing and too easy to get. Being given or handed out to the consumer makes it even more ludicrous.
Clients want to give their product away. ‘Free sample’, ‘Free entrance’, ‘Free newspaper’.
I’m the last to fight the fact that free stuff does work in some occasions but please … Continue reading ‘Free Value’