Posts Tagged 'click rate'

Banner Insights

The Clash - London Calling - Pennie Smith
Image by oddsock via Flickr

You think anno 2009 ad agencies would know how to communicate online. But – this week’s experience – it’s far from reality. Art directors of ad agencies really have no clue of online marketing communication and the insights of visitor behaviours. Personally I feel they should either get educated or be banned from this responsibility. I almost smashed my iPhone against my table of anger.

Therefore I came up with the idea to write some basic rules and behaviours for a good banner after a clash with a ‘world famous’ agency, although this blog is meant to be about online marketing above online communication. SO – Here they are …

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