We might not want screens in the near future. Great for augmented reality. Now what can we do with this technology fellow marketing monkeys? Every day a new challenge, yessss!
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You better not wear your PJ’s when you pick up the “phone” next year.
The next step is holograms of the people we talk to. Or can we use our avatar in case we look like sh*t?
A very recent study by Prof. Leeflang and Prof. Frambach showed a big difference in the perceived value of marketing’s influence on the succes of organiszations in Europe and the USA. Marketing in Europe seems to be pushed back to only one P, Promotion aka marketing communication. Product development seems to be back in the hands of R&D, Pricing with the people in sales and distribution…? In the USA and Israel marketing is still perceived as very valuable. Why the big difference between Europe and the USA? They didn’t give an explanation, at least not at the meeting I attended. I must read their book soon (it’s in Dutch).
Biggest reasons for the decline of marketing’s clout in the Euro boardrooms was Continue reading ‘Marketing to the top’