Gert-Jan and Marco love marketing. They really care and take marketing and what it stands for serious.
What they don’t believe in is hypes and people telling you to forget everything you know about marketing as you know it.
Both from a practical and an academic perspective we like to start discussions on how the latest developments in technology (for instance Social Media) add or replace current marketing tools, practices and strategies. How will these developments influence the marketing department and it’s interaction with the rest of the organiszation. How will it influence the way advertizing agencies work.
Please feel free to help us answer these questions or raise an interesting topic yourself.
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PS. As we are monkeys, some fun can be expected from time to time. Life is serious enough as it is. Banana’s anyone?