Who though you could place advertisement on any printable surface is right. We’ve seen ads on toilet paper, napkins, table cloth, even that dirty bit of fake nylon tissue on your air plane seat is used to communicate the benefits of a travel insurance. But that’s not all. Media agencies, ad agencies, and apparently airlines push the boundaries to sell any surface to the highest bidder. And they recently sold your ticket.
Ryanair is currently experimenting with adding advertisement to your home printed airline ticket. Not a big deal maybe… it’s nothing more than just something like a web banner. A small square next to the barcode BUT there IS actually more to it.
They are not JUST adding advertisement but they’ll add customized advertisement based on your profile. Your travel information will give the airline the power to adjust the advertisement to your ‘needs’ so to say. Whether you are a boy or a girl, whether you fly to London or Oslo, whether you are 18 or 43. This personal data will be shared and sold.
It’s a very smart way of offering your data to the market. “And since you are cheap flying with us, you will be more willing to buy whatever we offer”, Ryanair must have been thinking, selling your info. Shouting BUY ME, VALUE FOR MONEY or NEW AND IMPROVED on the plane ticket will increase any sales … right? Or might it make us more and more blind to any commercial message? Does an overkill on advertisement evoke a blind spot?
Unless they are smart … so please mr. ad campaign use that ticket well …
The better creative ads you can find here.