The End of the Homepage

Will I share your branded content?

Image by budcaddell via Flickr

The first public homepage back in 1992 must have looked a bit like this W3C page. This new way of publishing your message brought us a complete shift in information culture. But will Social Media eventually kill the homepage?

Recently serious publications dare to announce the end of the brand website as we know them. We quote Graham Hodge, branded content director at digital agency LBi:

Within budgetary constraints, marketers should not perceive an ‘either-or’ situation. ‘There is certainly plenty of life in brand websites, especially if you enjoy a transactional relationship with your customers,’ he adds. ‘However, it is naive to invest a lot of money in a destination website and not support it with activity that engages audiences out there, where they spend the bulk of their time online.

Should this be a sign to all developers? If Coca Cola, Nike, Audi are putting less effort in trying to get people to their branded content sites, why make your own little information isles? Are they about to be extinct? Forgotten by the on line consumers and neglected by content developers?

A fact of life is that anybody can only hold up some many websites and information channels. Companies struggle to feed their company website, campaign websites, blog posts, twitter feeds, facebook pages with up-to-date and relevant content. It is no more than logical that the static website will lose. Or do you still see the social media as a hype?

Based on the latest news from Brand Republic.

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