While you are reading this post, your customers are writing about you on the web. Good things, but also bad things. With that they leave an indelible impression on the Internet about your company. When more people add to a bad write-up about your company on some forum or blog, it gets harder to manage. If you keep a close look on what’s being said about your company, you can pick out the bad stuff and give your comments there. Either apologize and come with a solution, explain to the customer regarding his complaint or ask him more and try to make him happy again.
If you wait too long, other people may have added their remarks and your comment may end up on the bottom of the list where nobody looks anymore. Then you are too late! The damage is done and it is recorded for ever! Nothing you can do about it anymore. So don’t wait! Start today following what is said about your company on the web and manage the bad stuff by reacting ASAP!
An example of how to trace the buzz on the web.